[친절한 경제] Controversial ‘achieve’ is back… Consumer reaction?

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It’s friendly economy time. Today, I will be with reporter Han Ji-yeon. It is said that the chatbot Eru, which was controversial, is coming back. Chatbot Iruda had to stop the service three weeks after its launch in January this year, but at that time, hate speech against women, the disabled, and sexual minorities, and controversies such as leakage of personal information intensified, the service had to be stopped. I have news.

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Friendly economy time. Today (the 22nd) I will be with reporter Han Ji-yeon. It is said that the chatbot Eru, which was controversial, is coming back.

Chatbot Iruda had to stop the service three weeks after its launch in January this year, but at that time, hate speech against women, the disabled, and sexual minorities, and controversies such as leakage of personal information intensified, the service had to be stopped. I have news.

What you see on the screen now is the Eruda SNS account. I updated my new profile cover photo where I draw a V by hand like that.

We plan to release it again after testing it for bugs next month. By the 4th of next month, 3,000 testers will be recruited and the test will be conducted privately, but this time it should be done properly.

It is said that they spend more time filtering hate speech than they normally do, and after setting up to five AI chatbot ethical standards, they closely look at whether they say sensational, offensive, or biased remarks.

I’ve also uploaded an account like that, so I’m a little curious about how the services are reacting, now? (Have you ever seen the movie ‘Heo’?) I remember that it was a movie about emotional communication between artificial intelligence and people making love.

Yes. I also wondered if such a world would come, but seeing the reactions of consumers this time, I thought that I could come sooner or later.

Consumer response was ‘hot’ in one word. Thousands of comments were posted within a few hours after Eruda’s SNS was updated, and there were a lot of responses such as ‘I missed you’ and ‘I waited’.

We shared memories by uploading past conversations with Yiruda, as well as writings left alone when the service was stopped.

Seeing this, I thought that the time had come when it was possible to exchange ’emotions’ with AI chatbots to some extent, or to be mistaken.

Recently, a large conglomerate unveiled a super-giant AI with the largest learning ability in Korea, and it sometimes presents the option of imagining itself to a person’s absurd question.

[혹시 먹을 수 있는 트리도 만들 수 있어? 크리스마스트리 피자 정말 맛있어 보인다.]

In addition, it captures the atmosphere that human beings want with their own judgment.

[방 분위기를 이런 느낌으로 바꿀 수 있을까? 너무 좋다! SNS에 올려주고….]

This super-giant AI has learned 600 billion corpora and 250 million images to have human communication.

It seems that people’s objection to virtual beings using AI technology is not that great. That’s why it’s so hot in the field of virtual human marketing these days.

Recently, in the field of marketing, it is impossible without influencers. However, as technologies such as AI, computer graphics, and metaverse advance, virtual humans are rapidly emerging in the marketing market.

In a domestic advertisement this year, a virtual human ‘Rosie’ appeared, and it looks like a real person. Later, when the fact that he was a virtual human was revealed, people were surprised. Currently, it is an ‘advertising blue chip’ that generates 1.5 billion won in revenue per year.

American virtual influencer Lil Michela

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Reference-news.sbs.co.kr

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