“Mom can make money too”… Watch the 15 million won ‘trap of desire’

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[더탐사-2천만원짜리 욕망의 기획자①] Planning Real Estate Job Reporter
Started at the end of October after document interview at 2 planning real estate sites
Their own secrets and actual conditions reported as ‘deputy chiefs’

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A land of myths that ‘real estate never fails’. Real estate success stories abound, but not everyone can be a ‘winner’ in the real estate game. Even in the name of real estate, there is a ‘tail car’. Even those who only looked up at the upper and middle classes with a sense of relative deprivation that only others make money, gather their souls and board the real estate speculation train. It is the ‘real estate planners’ who guide them to the tailgate. It stimulates people who do not have enough money to make them the owners of the split ‘land’, and leads them to buy a gap investment apartment for 20 million won. It deals with the story of those who can’t be poor even if they have little money, but who will never become predators in the real estate ecosystem, and those who plan and plan their 20 million won desire.

“We are the people who make money for our customers. People who cannot buy land with land! It’s split and sold so that even people who don’t have money can make money with the land, so you can be proud of it when you run your business!”

On November 1, the fourth day after joining the Planning Real Estate Company, Manager Park Jung-ja (pseudonym, 59 years old) told the staff. Surprising words that break the conventional wisdom of those who have ‘spiritual’ soon became natural. This is because I had to listen to it over and over again in Inquiries and Lime. The land is being developed as ‘everyone’s desire’ beyond the property of the bereaved, and there is a planning real estate in the process. “Mom, mom can make money too.” A muffled voice could be heard through the yellow-green partition. At around 2 PM on November 5th, Deputy Director Shim Hye-sun (pseudonym, 36 years old) was explaining to the Jo Gon Jo-gon family about various development opportunities announced by the company. On the first day of November, Deputy Manager Shim, who greeted the company with “I need to make money quickly,” was also his greeting, and in less than a week, he recommended ‘buying land’ to his parents and brother. Deputy manager Shim, who came to Seoul after running a baking cafe in Cheongju, said that he lost 100 million won in coin investment, which he thought everyone else was doing. “The only card to make up for is real estate,” and despite the opposition of those around him, he came in looking for real estate with his own feet. Did Deputy Manager Shim missed the advertisement for this company, which said it was looking for people who are desperate for money, people who want to earn money while learning real estate, and people who want to prepare for their retirement by investing money? The reporter also formally applied for documents to the H company (Gangnam-gu, Seoul), which he learned through an online job advertisement, and had a one-on-one interview with the head of the HR department and the manager at around 2 pm on the 26th of October. Holding the resume in hand, he revealed his true feelings to Manager Park, who was thinking about his intentions until the end, saying, “I’m worried about whether I’ll be able to do well because I don’t have experience in college after coming out of Seoul.” “I want to make a lot of money.” “More than anything else, his eyes are alive and he says ‘I want to make money,’ so I’ll believe it. Go to work tomorrow.”

Getty Images Bank

Getty Images Bank

On October 27, the reporter became ‘deputy chief’, and a man in his 40s who had failed to find a job was assigned to ‘deputy chief huh’ on the same day, and the self-employed who collapsed as ‘deputy chief shim’ four days later, was assigned to the 4th division of the company’s sales department. Company H, which moved into a luxurious office building at Seolleung Station, Gangnam, Seoul, has sales divisions 1 to 10, each with about 4 people, and there were sparsely vacant departments. It was quickly realized that all the employees had left, or that the departments would soon be filled with ‘newcomers’, and that the ‘infinite repetition’ of life and death was the essence of this company. It is estimated that there are about 300 such planned real estate in the Gangnam area alone, and they are now planning even land that cannot be developed for the low-income class as a commodity. Heh Company sold two forest fields in Tongjeong-ri and Samhwa-ri, Seokmun-myeon, Dangjin-si, Chungcheongnam-do for 1.3 million won and 1.5 million won, respectively, per pyeong. It was up to four to five times more expensive than the local actual transaction price. The executives emphasized, “It is not wrong to sell 400 million won worth of land for 1.1 billion won,” referring to the price difference between bottled water sold at Coupang and convenience stores and soju sold at supermarkets and restaurants. Therefore, it may be necessary for the employees to be determined or determined.

This photo is not directly related to the article.  Getty Images Bank

This photo is not directly related to the article. Getty Images Bank

“The best department of the 4th part heh, united by contract! It’s going to happen! approximately! earn money earn money! money! Sales Division 4 Fighting Fighting Yap!”

A real company day starts with a slogan. The same goes for Sales Department 4. It was a department organized by the company by transfusion of ‘young blood’. Manager Park said that the company’s goal is to achieve harmony between the old and the new by putting 3040 generations into the existing team members, two deputy managers in their 60s. When the relief wave by department ends with loud applause, the inquiry begins. Repeatedly “People who cannot buy land with land” “Even those who do not have money can make money with land”… . Jeong In-young (68), head of Sales Department 10, who has a reputation as an ace department, said, “There is a Korean proverb that if your cousin buys land, your stomach hurts. I mean, use your greed! Talking about the land that has grown significantly around us, we want to raise expectations and talk about the land we are selling.” He is said to have sold 1.5 billion won worth of land this year alone and received about 150 million won as a bonus. So, how many pieces of land were sold so that “those who could not buy land with land” and “those who had no money could make money with land”? “Real estate does not go bankrupt. My daughter is a professional soldier. If you can’t get a promotion, it doesn’t mean you’re trying to work in a real estate project. I’ve never touched this kind of money in my entire life. It’s a really good choice.” He often gave the thumbs up to employees he made eye contact with. There are no newcomers who ignore his ‘cheering’. This is because there is no difference between the desires and dreams of veterans and newcomers.

(Left photo) The performance status of '10 Sales Department', which has the best performance in the company H.  A piece of paper with the name of the employee who won the contract and the fee written on it was pasted on the wall.  (Right) The inside of the office.  Partition desks are lined up on both sides with a central aisle.  Whiteboards, TVs, and beam projectors are installed on the central stage to explain objects.  Reporter Jang Pil-su feel@hani.co.kr

(Left photo) The performance status of ’10 Sales Department’, which has the best performance in the company H. A piece of paper with the name of the employee who won the contract and the fee written on it was pasted on the wall. (Right) The inside of the office. Partition desks are lined up on both sides with a central aisle. Whiteboards, TVs, and beam projectors are installed on the central stage to explain objects. Reporter Jang Pil-su [email protected]

The company’s office structure can be called a ‘factory call center’. Desks separated by partitions with 4 or 6 seats on either side of the central aisle are arranged in a row. There is no ordinary computer, just a landline phone on the desk. The ‘2030 Dangjin City Development Plan’ and a note with the company’s account number were attached to the partition. On the wall of the office, papers with individual achievements are posted for each department. Encourage sales competition. It was noticeable that the performance gap between departments was quite large. On the wall behind the 10 sales department, there was not enough room to post results, while there were departments that did not post a single item. During the ten days I worked for H, two departments disappeared without a word and were quickly filled with new people. During the inquiry, which runs for about an hour and a half every morning from 10:30, the executives enthusiastically instilled in them why the ‘things’ we were selling were good land and how great the good news for development was. Local government promotional videos, economic magazine article scraps, and press releases from the Ministry of Land, Infrastructure and Transport were continuously displayed on the screen. ‘Languages ​​of confidence’ such as “The land we are selling is different”, “The development has been confirmed, so you should buy this land even if you borrow money”, “Convince customers to look at the value of the future rather than the present”. lost.

Getty Images Bank

Getty Images Bank

There was only one taboo. The lot number of the land sold by the company should never be disclosed to the customer first. They are educated that they can provide lot number information only after the ‘introspection’ in which the customer directly visits the company is confirmed by making a face-to-face meeting to explain the location of the property. This is to reduce the possibility that customers will differently grasp or evaluate the ‘reality’ of the land in advance. Director Han Jeong-won (pseudonym, early 40s), who enjoys wearing luxury goods, said of the forest in Tongjeong-ri, Seokmun-myeon, Dangjin-si, lying in the middle of a rice paddy field, saying, “The land is high, stable even in floods, and there is no income for crops, so the tax is low and the soil can be sold.” said. The deputy chiefs nodded their heads and wrote down various educational information. When the inquiry was over, they all shook their heads and grabbed the phone. “Now the bank interest is less than 1%!”, “The people who bought the land in Paju at that time made a lot of money!”, “You can pass this Dangjin land to the youngsters when you die. Can’t you believe me?” When the voices of the deputy chiefs, who were racing through unknown lands in the central region between Goseong and the township, faltered, three executives, including the president, roared in and out of the central aisle. “Why are you so quiet? It’s my sanctuary, aren’t you open today?” The employees who sit close to each other like chickens in a small poultry farm look at each other and call somewhere else.

▶In Episode 2, we introduce the trade secrets that real estate planners can survive, and the story of the land that seduces the general manager. Episode 2 can be viewed on the website from 2pm today (22nd).

♣️H6s reporter Jang Pil-su and Kim Wan [email protected]



Reference-www.hani.co.kr

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